Few things can cross boundaries of language, culture, age, and nationality as powerfully as football. Billions of people around the world watch it, hundreds of millions play it, and great moments, legendary clubs, and beloved players have become part of the shared memory of entire generations.

Recognizing the game’s extraordinary power, Mr. Aryeh Alter—former goalkeeper for the Israeli national team and CEO of the Players’ Association—initiated the idea of creating an international theme park dedicated to the world of football.

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The starting point was the understanding that football is not merely a men’s sport, nor does it belong only to devoted fans. It is a cultural and social phenomenon that transcends age and gender. We therefore did not seek to create a football museum or a site intended exclusively for sports enthusiasts, but a family theme park—a place where children, teenagers, and adults; women and men; passionate fans and those who do not follow the game in their daily lives could all find an experience suited to them.

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The visit was designed as a journey through the past, present, and future: from the story of the game’s development to the great moments etched in collective memory; a journey across continents and different football cultures; encounters with clubs, national teams, and stars in the Hall of Fame; and multimedia experiences that allow visitors not merely to watch, but to become part of the game.

Sports fields and a stadium, amusement rides and roller coasters, play areas, and extreme experiences were combined with interactive technologies and virtual reality. This created a world in which everyone can choose their own experience—to play, compete, watch, learn, be moved, or simply spend time together as a family.

During the initial stages, we consulted with Marty Sklar, President of WDI, and a team of former Disney experts, who expressed great enthusiasm for the project.

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Our vision was to create an international tourist destination in which football serves as the point of departure, while the family experience remains at the heart of the project.

Because ultimately, the language of football belongs to everyone:

One Ball – One World.